Love’s opens country store in Colorado; focus on general motoring, RVs
Love’s Travel Stops has opened a new country store location in Colorado, with a format aimed more at general motorists and RV travelers than at over-the-road trucking.
For drivers, the opening matters because it reflects how some travel stop operators are expanding with different store models depending on location and traffic patterns. A “country store” setup typically signals a heavier focus on passenger vehicles and RV needs rather than a full-scale truck stop built around high volumes of commercial parking and diesel traffic.
In practical terms, that means the newest Love’s site is positioned as a stop for everyday road travel—fueling, basic supplies, and convenience needs—rather than a destination built primarily around truck services.
Love’s continues to operate a range of locations across the country, and this Colorado opening adds another example of how chains tailor individual sites to the customers most likely to use them.