Samsara introduces 2026 North America Customer Advisory Board
Samsara has introduced its 2026 North America Customer Advisory Board, marking a new round of formal customer input for the company’s connected operations and fleet technology work.
The announcement signals that Samsara is setting up a structured way to hear directly from customers as it plans future product and service decisions. Customer advisory boards are typically used to gather feedback on what’s working in the field, what isn’t, and what changes users want to see next.
For professional drivers and small fleets, developments like this can matter because the tools being shaped—often around compliance, safety, and workflow—can directly affect daily operations. When customer feedback is gathered in an organized forum, it can influence how quickly certain issues get prioritized and how new features are designed.
No additional details were provided in the supplied information about board membership, meeting schedules, or specific topics the group will focus on.
In the broader trucking technology landscape, customer advisory boards have become more common as fleets lean more heavily on telematics platforms for ELD compliance, vehicle data, and day-to-day communication. Companies use these groups to keep products aligned with real-world fleet needs, especially as regulations, equipment, and operating costs continue to shift.